GRU, has reaffirmed its growth strategy by launching a second pop-up experience at Jakarta Sneakers Day (JSD) 2025. Following its successful presence at Eleon Market Vol. 2, the second pop-up events signals the brand’s ongoing push to align with key lifestyle communities in fashion, music, and sports. Held over three days, from February 14–16, 2025, at Jakarta Convention Center (JCC), Senayan, JSD 2025 carried the theme “Sole of the Game”, highlighting that sneakers are more than just footwear they are a lifestyle, closely tied to sports, music, and art.

With over 120 local and international footwear brands participating, GRU showcased its Season 1 collection, praised for its comfort and versatility. The brand also gave visitors an exclusive sneak peek of its upcoming collection by introducing two special pre-launch products : the Mone Skort and Compact Cargo Short Pants. JSD 2025 is more than just a fashion pop-up, for GRU it’s a strategy to shifting consumer behavior among Gen Z and Millennials. With Indonesia’s fashion-savvy demographic prioritizing hybrid fashion, limited releases, and community-based retail, GRU is staying ahead by being where its audience gathers.

To enhance the shopping experience, GRU also offered a variety of exciting promotions, including exclusive discounts, a Buy 2 Get 1 deal, and a Lucky Dip with shopping vouchers worth up to IDR 50,000.

JSD 2025 also featured a lineup of immersive activities such as trying on sports footwear at the INASPRO Sports Complex by Durava, exclusive exhibitions like the TAHILALATS x One Piece collaboration, plus skate and collectible toy showcases. Visitors also enjoyed live DJ and music performances and a curated selection of trendy food & beverages.

As the event’s main partner, BCA provided enticing offers, including discounted entry tickets, shopping vouchers, and 0% installment plans for BCA credit card users.

By showing up at culture-driven spaces like JSD 2025, GRU hopes to expand its reach and strengthen its brand message inviting the youth to “move with comfort, dress with purpose” and proves it’s more than just a fashion label—it’s a lifestyle rooted in authenticity, freedom, and style that moves.