Bandung, June 2025 – Prepare to redefine your wardrobe. as one of local athleisure brand, GRU celebrated for its impeccable blend of clean lines, unparalleled comfort, and versatile design, is thrilled to announce the launch of its much-anticipated Season 1 campaign: “Identity.” This isn’t just a campaign; it’s a vibrant, playful declaration of style, brought to life by the undeniable charisma of power couple influencers Jennifer Christie and Mas Bule in a setting pulsating with dynamic energy.

“Identity” masterfully captures the essence of modern living through the lens of movement and uninhibited style. Picture this: Jennifer and Mas Bule, caught in authentic moments—laughter echoing across a tennis court, agile strides on a basketball court, and shared tranquility within the lush embrace of a city park. Each visual is a testament to GRU’s unwavering dedication to crafting athleisure that transcends mere aesthetics. This is about clothing designed for your actual, active life—where high fashion seamlessly integrates with the demands of everyday adventure.

At the heart of this collection lies a commitment to functional and gender-neutral design, inviting effortless mix-and-match styling. The “Identity” collection boasts 35 meticulously crafted articles, featuring beloved bestsellers and crowd favorites that have been refined and reimagined. Discover the refined elegance of the Simmer Polo Couple, the timeless appeal of the Iconic T-Shirt, and the performance-driven sophistication of the Inturnic Performance Tee. Whether you’re curating a solo statement or orchestrating a perfectly coordinated look with your partner, this collection empowers you to express your unique “Identity” with confidence and flair.

This campaign isn’t just about showcasing new pieces; it’s a reaffirmation of GRU’s core philosophy: “Feel the Quality, Wear it Confidently.”

By collaborating with Jennifer Christie and Mas Bule—a duo celebrated for their commitment to a healthy lifestyle, their incredibly warm personalities, and their undeniable, authentic chemistry—GRU aims to forge a deeper, more meaningful connection with the Gen Z and millennial communities. These are individuals who prioritize not only comfort and confidence but also the beauty of togetherness.

Dive deeper into the “Identity” campaign by following GRU on social media. Prepare for an exclusive peek into captivating couple content, fascinating behind-the-scenes glimpses, and an abundance of styling inspiration that will elevate your athleisure game. Don’t just wear your clothes; wear your “Identity.”