The world of fashion is undergoing a green transformation, and a major highlight of this movement was the recent Annual Indonesia Green Industry Summit (AIGIS) 2025. Held from August 20-22 at Jakarta Convention Centre, this event plays a part as a hub for innovation and sustainability. Among the most anticipated agenda was the Green Fashion Show, which showcased the future of eco-conscious style. GRU Wear by PT. Kahatex owns the spotlight with the reveal of its upcoming Season 3 collection, demonstrating a perfect blend of comfort and premium casual wear, with a modern athleisure touch.

An Eco-Conscious Statement: GRU Wear Presence at AIGIS 2025

GRU’s appearance at AIGIS 2025 was a testament to the brand’s commitment to sustainable production and green industry. As a representative of PT. Kahatex, a leader in textile manufacturing, GRU participation went beyond mere aesthetics. The Green Fashion Show was a platform to highlight how fashion can be both stylish and environmentally responsible. The models’ confident stride down the runway, adorned in the upcoming Season 3 collection, resonated with the summit’s core theme of transitioning towards a greener economy.

A Fresh Take on Fashion: GRU Season 3

The buzz of the event centered on the upcoming Season 3, “Nouveau Nouvelle” collection. The name, which translates to “new new” (/no͞o/ /no͞o/), perfectly sketches the collection’s essence: a fresh take on casual apparel. GRU precisely crafted each piece, creating  a premium casual aesthetic with an athleisure twist. This means you can expect versatile, comfortable, and chic outfits that are your go-to for any event or a casual get-together. Think of soft, breathable fabrics with clean lines and functional details, designed for the modern individual who values both comfort and style.

The Future of Green Fashion

The event brought together other innovative brands that share a similar vision to a more sustainable future. This included the bohemian-inspired designs of Morrato Bali, the contemporary creations of Aruna, and the cultural richness of Puta Dino Kayangan, which is known for its revival of traditional Tidore woven fabrics. 

The collective showcase of these brands highlighted the diversity and dynamism of Indonesia’s green fashion ecosystem. This collaboration emphasizes that moving towards a sustainable industry is a shared responsibility, with each brand contributing its unique expertise.

Stay Tuned for Season 3 “Nouveau Nouvelle”

GRU Wear’s debut of the “Nouveau Nouvelle” collection at the Annual Indonesia Green Industry Summit (AIGIS) 2025 was more than just a fashion show—it was a statement. It demonstrates that sustainable practices and high-end design can coexist, creating a new paradigm for the industry. The collection is a testament of quality, comfort, and conscious creation.

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