Bandung, December 22, 2024 – GRU, a local fashion brand known for its modern athleisure style, officially participated in Eleon Market for the very first time. Held on December 20–22, 2024, at the Resort Level of Paris Van Java, Bandung. For GRU, this marked a strategic milestone in its ongoing mission to build deeper, more meaningful connections with the audience through experiential retail and real-world interaction.

At the event, GRU showcased its Season 1 collection, which consists of 29 released articles, highlighting a blend of comfort and versatile athleisure aesthetics. The brand also presented a special pre-launch item, the Essential T-Shirt, giving visitors an exclusive sneak peek of what’s coming next. While GRU has seen early success through digital platforms and social media, this offline activation at Eleon Market allowed the team to see, listen, and connect with its community face-to-face. Events like these are not only about visibility—they’re about creating trust, generating brand recall, and offering immersive experiences that digital alone can’t replicate.

Eleon Market is a fashion bazaar that merges lifestyle, music, and market culture. In this second edition, more than 40 local brands participated—GRU among them—bringing an interactive booth and immersive experience corner for visitors to enjoy. Beyond fashion, visitors were treated to exciting programs like styling sessions and talkshows with well-known influencers Nedevins and Tumbas, along with special live performances by White Chorus and singer Shakira Jasmine. Creative booths like Hinkedskhin (temporary tattoo), The Lou Lou (nail art), and Cosmic Wisdom (tarot reading) added even more color to the event.

By embedding itself in this fashion and lifestyle event, GRU was able to express its identity not just through clothing, but also through vibe, conversation, and presence—a critical move for any brand seeking long-term cultural relevance among broader youth audience. For those who couldn’t make it to Eleon Market, GRU’s full Season 1 collection—including the upcoming Seasonal Drop—is available through our official website and selected retail partners.