GRU Today

All Fit Story GRU Events
From Denim to Dapper: The Evolution of Jorts for Summer Style
From Denim to Dapper: The Evolution of Jorts for Summer Style
The fashion world has spoken: jorts are back. Not the skinny, thigh-grazing denim shorts that so last year, but the relaxed, knee-length, '90s-inspired silhouette that brings a laid-back, effortlessly cool... Read more...
Hit Every Occasion with the Cardigan, a Truly Timeless Piece
Hit Every Occasion with the Cardigan, a Truly Timeless Piece
Discover the cardigan's history, from its military origins to todays fashion trends. Explore 4 ways to style Cardigan to match every occasions. Read more...
Retro Upgraded: Why the Cuban Shirt is Your Must-Have Summer Power Move
Retro Upgraded: Why the Cuban Shirt is Your Must-Have Summer Power Move
Explore the breezy Cuban collar shirt, how icons like Elvis and Bond wore it. Don't forget to try our top 3 essential Cuban collar shirt outfit guides. Read more...
Elevate Track Suit, From casual wear to Premium Athleisure
The Fancy Casual Guide: Track Suit for Casual Wear & Athleisure Style
The tracksuit has transcended from its athletic roots. Once worn for the treadmill or the sidelines, the modern track suit has emerged as the definitive uniform for those who demand... Read more...
GRU Season 3 ‘Nouveau-Nouvelle’ Release: a Minimalism in Motion
GRU Season 3 ‘Nouveau-Nouvelle’ Release: a Minimalism in Motion
In a world defined by noise, GRU is inviting you to discover your quiet place. Season 3, titled NOUVEAU/NOUVELLE ("New" in French), marks a significant and thoughtful shift for the... Read more...
Rock the Crop: Ultimate Guide Styling Your Crop Tee and Crop Polo
Rock the Crop: Ultimate Guide Styling Your Crop Tee and Crop Polo
Ready to style the crop tee and crop polo? Discover our guide to creating effortless looks, from casual denim to chic, smart casual outfits you will love. Read more...
Dressed Up in a Loungewear: From Comfort to Style
Dressed Up in a Loungewear: From Comfort to Style
In the ever-changing landscape of fashion, loungewear, a piece that offers comfort, versatility, and style is what stands out the most. From cozy nights on the couch to last-minute grocery... Read more...
Let's Talk Athleisure Wear
Let's Talk Athleisure Wear: What They Are & How to Look Effortlessly Sharp!
The need for comfortable feels and wanting to look great all day influenced a blend between leisure outfit that offers luxurious, warmth and stylish, with athletic-inspired apparel. This mix gave... Read more...
GRU Wear at AIGIS 2025
GRU Wear Reveals Upcoming Season 3 Collections at AIGIS 2025
The world of fashion is undergoing a green transformation, and a major highlight of this movement was the recent Annual Indonesia Green Industry Summit (AIGIS) 2025. Held from August 20-22... Read more...
GRU’s Identity Campaign with Jennifer & Alastair ‘Mas Bule’
Playful, Confident, Together: GRU’s Identity Campaign with Jennifer & Alastair ‘Mas Bule’
Bandung, June 2025 – Prepare to redefine your wardrobe. as one of local athleisure brand, GRU celebrated for its impeccable blend of clean lines, unparalleled comfort, and versatile design, is... Read more...
DSC03254
GRU Ignites the Scene at Jakarta Sneakers Day 2025 with Bold New Drops
GRU, has reaffirmed its growth strategy by launching a second pop-up experience at Jakarta Sneakers Day (JSD) 2025. Following its successful presence at Eleon Market Vol. 2, the second pop-up... Read more...
DSC01186
GRU Makes Waves at Eleon Market Vol. 2: First Pop-Up at Paris Van Java
Bandung, December 22, 2024 – GRU, a local fashion brand known for its modern athleisure style, officially participated in Eleon Market for the very first time. Held on December 20–22,... Read more...